NEWS: Exploring Customer Needs for Sustainable Building Renovation | Insights from a REHOUSE Customer Profiling Workshop

The Renovation Packages in REHOUSE have been validated up to the TRL 6 and are about to be implemented in the four demonstration sites. In line with the development of Renovation Packages, it is essential to recall the needs and expectations of the target groups for valorisation purposes.

A focused workshop on customer profiling for the REHOUSE renovation solutions was conducted as part of the REHOUSE project meeting in Mendrisio, Switzerland in November 2024. Moderated by Steinbeis, the session brought together project partners to collaboratively explore how the renovation packages align with the needs of diverse customer groups.

The workshop utilized the value proposition canvas, a strategic tool developed by Strategyzer AG, to systematically analyse the jobs, pains, and gains of potential customers. This framework allowed workshop participants to deeply understand and discuss the customer needs and tailor the renovation solutions to deliver maximum value from the perspective of the customers.

The workshop focused on identifying the jobs, pains, and gains of five key customer profiles:

Home Owners
Commercial Building Owners
Real Estate Developers
Public Sector Organisations
Property Management Companies

The project partners worked in groups on the respective stakeholder groups, taking into account the focus of their organizations. Through engaging discussions, these teams uncovered valuable insights to refine the REHOUSE solutions and address challenges related to deep building renovations effectively.

Steinbeis along with the REHOUSE partners will further develop the value proposition for the eight Renovation Packages + four further Key Exploitable Results (KERs) identified within the project. The purpose of this activity is to create a fit between the REHOUSE renovation solutions and the customer pains, gains, and jobs.